Tree work should begin with respect for the tree.
Incana Arborist is shaped by a genuine love for trees: the structure of an old canopy, the shade it gives a home, the wildlife it supports, and the quiet permanence it brings to a landscape. That perspective changes the work. The goal is not to cut first and ask questions later; it is to understand what can be preserved, improved, and safely sustained.
Removal has its place when a tree is hazardous, declining beyond recovery, or poorly suited to the site. But whenever possible, recommendations start with conservation: thoughtful pruning, health assessment, risk evaluation, and practical care that protects both people and the living landscape around them.
Meet Jorge.
Jorge’s passion for Arboriculture goes far deeper than a career choice. From a young age, he developed a profound fascination with how trees actually work as complex, living organisms with hidden biology, underground communication networks, and remarkable instincts to survive. That curiosity grew into over 20 years of professional expertise and took him all the way to the world stage where Jorge has represented the United States competing multiple times in the International Tree Climbing Championship (ITCC), the most prestigious arborist competition on the planet.
Incana was formed in response to something Jorge witnessed repeatedly throughout his career: trees being mistreated and damaged by people who simply didn’t know (or care) better. He believes trees deserve the same respect we give to anything that sustains us, so he built a company guided by science, a genuine love for nature, and a vision where human homes and healthy trees don’t just coexist, they thrive together.
When Jorge shows up to your property, you’re not getting someone who only sees a job to finish. You’re getting someone who sees a living ecosystem worth protecting.
Safety first, certified care.
ISA Certified Arborist
International Climb Champion
Certified Treecare Safety Professional
ISA Certified Tree Climber
ISA Tree Risk Assessment Qualification